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Analytics

How I improved my stores bounce rate 24% with a simple hack

  |   Analytics, Design   |   No comment

Recently I had been looking at the analytics of one of my dropship stores. I noticed that one of our main category pages “CTR rings” had a high bounce rate compared to my other dropship stores. This got me thinking about the overall customer experience of the site and led me a 24% decrease in bounce rate with the addition of 3 very simple graphics.

Before I made the change a user could navigate to other products through either the menu at the top or categories on the left. As seen here.

lds store banner

I thought for sure having links to other products/categories would help customer’s down the sales funnel. But a high bounce rate on one of my major product categories showed otherwise. With the goal to improve my bounce rate I began experimenting with the overall design. I tried a few different ideas but this very simple hack/images was all it took to get a 24% improvement on my page bounce rate.

Here is the change I made. All I did was add basic graphics to the top of a category level page. These graphics help point the viewer in the direction of different product categories.

lds store screenshot

Those 3 products category images is all my customer’s wanted. All in all I learned some times the most simple fix is the best.

 

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    How to Check the Conversion Rate of Return Customers vs New Customers in Google Analytics

      |   Analytics   |   No comment

    When working with your eCommerce store it is really important to know what percentage of your sales are new vs returning customers. This can tell you a lot about your customer service after the sale and information about the lifetime value of a customer. All that good stuff can be used later for your decision making. But for now this is how you quickly check the conversion rate of returning customers vs. new customer in Google Analytics.

    Step 1: Once logged into your analytics click “Acquisition” then click “All Traffic”.

    newvsreturningvisits1

    Step 2: Click “add segment” just about your line chart graphic.

    newvsreturningvisits2

    Step 3: When you clicked add segment it brought up a whole slew of ways you can segment your data. Simply select “New Visitors” and “Return Visitors”. Congratulations you just segmented your data, now wasn’t that easy?

    newvsreturningvisits3

     

     

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